Press: BizRate Platinum Circle of Excellence Winner

Early-Pregnancy-Tests.com Garners BizRate "Circle of Excellence"
2007 Bizrate Platinum Winners Based on Customer Satisfaction Ratings

Seattle, WA., Oct. 20, 2007 -- Needless to say, all online retailers are not created equal. So when it comes to selecting an Internet store for your shopping needs, a number of difficult questions inevitably present themselves: "How do I know which store is the best?" "Which e-retailer will provide excellent service, ship swiftly, and promptly respond to my email queries"? "And above all, who can I trust with my credit card details and personal data?"

Fortunately, answering these important questions - and separating the digital wheat from the chaff - just got a whole lot easier thanks to BizRate's 2007 Platinum Circle of Excellence Awards. Based exclusively on customer satisfaction ratings, the Bizrate Platinum Circle of Excellence Award signals not just the lofty reputation and unswerving trustworthiness of an online retailer, but also verifies the company's day-to-day dedication to performance, service, and customer satisfaction. In short, the Circle of Excellence Award is synonymous with being the "Best of the Best" in online retailing - and that comes down to offering dynamic consumer choice, lightning-fast delivery, open and clear communication, effortless website usability, respect for confidentiality, security, and personal data, and breadth of product line.

For 2007, BizRate recently announced that Early-Pregnancy-Tests.com garnered the coveted Platinum Circle of Excellence Award. Among this year's winners, Early-Pregnancy-Tests.com shared the Circle of Excellence with Drugstore.com, eToys, and Bose.com, as well as a select number of other companies who met the high criteria and shopping benchmarks set by BizRate. Of the thousands of retailers surveyed by BizRate, only an elite 73 were selected to receive this prestigious award.

As Early-Pregnancy-Tests.com's Kelly Andrews confirms, "It's an honor to be chosen by BizRate for the Platinum Circle of Excellence Award. For years, we have held the highest daily BizRate rating based on independent surveys submitted by our own customers to BizRate. This clearly reflects our commitment to outstanding customer service, on-time delivery, secure shopping and confidentiality, and simply responding to customer inquiries as promptly and personably as possible. Since 2001, we've worked hard to become the leading Internet retailer of preconception and fertility products, and the Circle of Excellence is certainly an exciting confirmation of our efforts. What makes it really special is that is comes right from our customers".

Each year, BizRate (a Shopzilla company) identifies the "Best of the Best" in Internet retailing with the Circle of Excellence awards - as determined by customers through comprehensive performance surveys. As a participating BizRate retailer, an online store like Early-Pregnancy-Tests.com must allow customers to submit satisfaction polls directly to BizRate at the point of sale. Participating retailers must also display a BizRate "Store Rating" banner on their homepages (which updates daily and reveals the current customer satisfaction rating). Simply the consent to participate in BizRate's consumer-driven rating system suggests a retailer's willingness to be independently judged by customers and have corresponding ratings displayed on their website storefronts - whether good or bad.

In 2007, of the thousands of retailers who participate in BizRate's program, just 73 were chosen - along with Early-Pregnancy-Tests.com - to the Platinum Circle of Excellence. This makes the Circle of Excellence both an exclusive domain and, more importantly, a meaningful indicator of retailer performance in an Internet landscape that offers alarmingly few signposts to reliability, service, and trust.

As Shopzilla/BizRate President John Phelps points out, "[Business] success is due to the commitment retailers make to online customer satisfaction. The Circle of Excellence winners deserve to be congratulated for their dedication to pleasing their customers day-in and day-out." And what are the criteria established by BizRate for the Circle of Excellence? According to BizRate, these shopping benchmarks come down to, "ease of finding desired product, on-time delivery, depth of product line, customer support quality, meeting or exceeding customer expectation, and likelihood of purchasing again".

With same-day shipping and an endless stream of return customers, Early-Pregnancy-Tests.com is the perfect case-study in what it takes to be a Circle of Excellence winner. And besides just meeting these rigorous BizRate standards, Early-Pregnancy-Tests.com has established its own unique benchmarks for customer satisfaction with their monthly newsletters, products reviews, 24/7 customer support by email, and an educational library of original articles and FAQs designed to help couples conceive a baby or overcome fertility obstacles.

Visit this Platinum award winner and look for the BizRate Circle of Excellence Award on their homepage at http://www.early-pregnancy-tests.com.

Early-Pregnancy-Tests.com is the leading Internet provider of preconception and fertility products and is the 2007 BizRate Platinum Circle of Excellence Award Winner.

BizRate (http://www.bizrate.com) is operated by Shopzilla, a leading comparison shopping service founded in 1996. The company's mission is to enable shoppers to quickly and easily find compare and buy anything, sold by virtually anyone, anywhere. Each month, Shopzilla connects millions of consumers with thousands of stores. Shopzilla also operates the BizRate consumer feedback network that collects millions of consumer reviews of stores and products each year. BizRate recognizes the "Best of the Best" in online retailing with their annual Circle of Excellence Awards.